Writing | Editing | Editorial Leadership
Breaking new ground?
Need help packaging your knowledge in a way that moves hearts and changes lives?
Tangerine Ink can help you bring forward the content you need along with a strategy to make sure its seen. Our deep experience in publishing can help you get your work in front of the right people.
Juice your message | Plant your seeds
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Amy Hertz. That’s me. Message impact is my sport, and amplifying yours is where I live. I’ve published lots of bestselling books and I’ve had web content go viral. I’ve helped high profile individuals create high stakes presentations and up the ante on their speaking skills. That moment when a client lights up with discovery of their authentic message is what I get up for every day. Putting your ideas into the perfect package and positioning is my favorite puzzle to solve.
Projects and clients include:
Eat Right 4 Your Type: Peter D’Adamo’s blood type diet and the beginning of an 18 book franchise The Art of Happiness: The Dalai Lama’s first and biggest bestseller The Female Brain: Louann Brizendine, MD’s groundbreaking book that added the term to the lexicon and became a movie starring Sofia Vergara. Also by Louann Brizendine, The Upgrade: How the Female Brain Gets Stronger and Better in Midlife and Beyond. The Universe in a Single Atom and Ethics for the New Millennium: two other New York Times bestsellers by the Dalai Lama Kitchen Table Wisdom and My Grandfather’s Blessings: Rachel Remen, MD’s New York Times bestsellers, The Jew In the Lotus by Rodger Kamenetz Sometimes Brilliant: Tech pioneer, founder of The Well and first exec director of Google.org, public health guru Larry Brilliant’s memoir of participating in the eradication of the one and only disease ever wiped out in human history Prophetic City: The culmination of nearly 40 years of unique surveys of America’s fourth largest city, co-authored with Rice University sociologist Stephen Klineberg. Douglas Brinkley called it “a masterfully researched and eloquently written investigation.”
And more: Hundreds of books published, articles written for the biggest women’s magazines, included in Oprah Magazine’s Best of collections
Presentations produced for SXSW, Fortune 500 product pitches, content generation and messaging readjustments for Big 4 Consulting, mid-size corporations and $1.3 billion foundation.
A founding editor of Riverhead Books, Huffington Post Books, Huffington Post Divorce. Content strategist and generator for BeingHuman.org, David Westin (former President, ABC News), BarnesandNoble.com, Penguin digital marketing, Vook, Kinder Institute for Social Research at Rice University, Yale Center for Emotional Intelligence, Emory Center for Contemplative Science and Compassion Based Ethics, Episcopal Health Foundation among others.
“It’s hard to put into words my appreciation and gratitude to my writing partner, editor, and friend Amy Hertz, whose professional skills, talent, and breadth as a person have challenged and guided me through the process of writing not only The Upgrade but also The Female Brain. Without her neither of these books would have come to fruition.”
—Louann Brizendine, MD, NYT bestselling author, The Female Brain, and The Upgrade
“Working for Amy at Tangerine Ink is exciting and stretching in all the best ways. Her clients have an obvious trust in her instincts, and it’s a privilege to partner with her to take projects from seed to completion. She’s incisive and visionary about what a particular job needs to be great, yet she is also keenly attune to the passions of the people involved in it. As a work partner, Amy is creative and exceedingly generous: with her time, with her ideas, with her counsel, with her encouragement. She offers you a stake in the work she takes on, doesn’t micro-manage, and always shares the credit. I learn something new from her on every project.”
—Kate Rodemann, Freelance Editor, former Editorial Director, Texas Monthly
“I worked with Amy on an effort to expand the reach of my company’s social media strategy. She handled herself with utmost professionalism: producing stellar work, coming up with creative ideas, etc. Amy’s work for us has since proven instrumental in allowing us to capitalize on our past success, thus ensuring our continued growth in this area.”
—Jeff Gomez, VP Online Consumer Sales and Marketing, Penguin Group
—Linnet Deily, Director, Honeywell, former President Charles Schwab, former Ambassador, WTO
“I am still amazed by Amy’s magical ability to help me translate 25 years of research and 45 years of personal and professional experiences into a carefully crafted book proposal that grabbed the attention of all of the top publishers. I’m forever grateful and inspired.”
–Marc Brackett, Director of the Yale Center for Emotional Intelligence and author of Permission To Feel
“This book would never have been written without that person, Amy Hertz, a remarkably talented woman, a celebrated publisher and editor, who had previously worked on books of people I respected immensely. She helped me with every part of this book and quickly became its principal architect, going above and beyond the call of duty and, in the process, becoming so much more than an editor or collaborator. Sometimes Brilliant is at least as often Sometimes Amy. Thank you, Amy.”
—Larry Brilliant, Chairman, Skoll Global Threats and author, Sometimes Brilliant
“Prophetic City is a masterfully researched and eloquently written investigation about what makes America’s fourth largest city tick. All stereotypes about Houston are shattered. There is a staggering amount of fresh historical observations, environmental concerns, and urban lore in this epic book. Highly recommended!”
—Douglas Brinkley, Bestselling author American Moonshot, Professor in Humanities and History, Rice University
“Amy knows exactly the right questions to ask to help you articulate your vision and purpose. She helped me define mine and kept me on track in developing our digital strategy and modernizing our website.”
—Lynn Goldberg, Goldberg McDuffie
“I’ve never physically seen Amy Hertz holding a crystal ball, yet I am astounded at her consistent ability to quickly understand a project, idea, concept or premise, and within a very short period of time, correctly predict the work’s viability, chance of success, and associated objectives, strategies and next steps to make the entire package successful.
Another advantage to both working with Amy, and feeling confident referring her to others, is her uncanny ability to bring unseen and possible dimensions to a project, and, making everything better simply because of her experience, insight and breadth of knowledge.”
—Robbie Vorhaus, Founder/CEO Vorhaus Communications, Inc.
“Amy is a creative monster who will benefit every aspect of your business, book, or website, especially if you are ready for a complete makeover that will redefine you for the future. She is ultra-competent and a very fun person. I couldn’t recommend her more highly.”
—Michael Taft, Wisdom Labs
“To say that Amy Hertz is a visionary is an understatement. Amy has an instinct for what’s to come and a unique eye for discovery. After years in an ever-changing industry, Amy remains one of the most innovative thinkers I know, and is really wonderful to work with to boot!”
—Leslie Rossman, Open Book Publicity
“I trust Amy’s opinion on almost everything books. Her ideas are unique, sometimes revolutionary! Her fresh ideas are rooted in years of experience gained on the front lines of the publishing business.”
—Denise Brodey, Content Specialist, Trulia
Our clients have a wide range of communications challenges, from making sure their outward facing web content converts visitors to customers, to needing high impact multi-media keynotes for international conferences and Fortune 500 presentations. Among our authors past and present are iconoclasts and iconic figures whose trajectories were dramatically altered by their books. A sampling:
Eat Right 4 Your Type: Peter D’Adamo’s blood type diet and the beginning of an 18 book franchise
The Art of Happiness: The Dalai Lama’s first and biggest bestseller
The Female Brain: Louann Brizendine, MD’s groundbreaking book that added the term to the lexicon and became a movie starring Sofia Vergara
Also by Louann Brizendine, The Upgrade: How the Female Brain Gets Stronger and Better in Midlife and Beyond
The Universe in a Single Atom and Ethics for the New Millennium: two other New York Times bestsellers by the Dalai Lama
Kitchen Table Wisdom and My Grandfather’s Blessings: Rachel Remen, MD’s New York Times bestsellers; The Jew In the Lotus by Rodger Kamenetz
Sometimes Brilliant: Tech pioneer, founder of The Well and first exec director of Google.org, public health guru Larry Brilliant’s memoir of participating in the eradication of the one and only disease ever wiped out in human history
Prophetic City: The culmination of nearly 40 years of unique surveys of America’s fourth largest city, co-authored with Rice University sociologist Stephen Klineberg. Douglas Brinkley called it “a masterfully researched and eloquently written investigation.”
And more: Hundreds of books published, articles written for the biggest women’s magazines, included in Oprah Magazine’s Best of collections
Presentations produced for SXSW, Fortune 500 product pitches, content generation and messaging readjustments for Big 4 Consulting, mid-size corporations and a $1.3 billion foundation.
A founding editor of Riverhead Books, Huffington Post Books, Huffington Post Divorce. Other author highlights: Spiritual teachers Ram Dass, Thich Nhat Hanh, Sharon Salzberg, Robert Thurman, Gelek Rimpoche, Andrew Harvey, Stephen Batchelor, and Ram Dass, Rabbis David Wolpe and David Cooper, Clark Strand; Health gurus Ann Louise Gittleman and Harley Pasternak; Notable voices Rebecca Walker, Tara Parker Pope, Jenny McCarthy.
Content strategist and/or generator for Berry Gordy, Mary Rockefeller Morgan, BeingHuman.org, David Westin (former President, ABC News), John Mendelsohn, MD (President MD Anderson) BarnesandNoble.com, Penguin Digital Marketing, Vook, Kinder Institute for Social Research at Rice University, Yale Center for Emotional Intelligence, Emory Center for Contemplative Science and Compassion Based Ethics, Episcopal Health Foundation among others.